Generating Over$4 BillionHandle for the Horse Racing Industry

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PariMAXTM, the premier innovator of historical racing

Revenue for Parimax customers

Total Handle

Revenuefor content providers

Disclaimer: The figures provided on this website are based on a percentage calculation of total Handle, and PariMAX does not accept any responsibility or liability for the accuracy, content, completeness, legality, or reliability of the information contained on this website.

Our Mission

To revolutionize the horse racing industry by monetizing historical racing content, helping race tracks generate new revenue streams, and providing customers with premium quality pari-mutuel wagering experiences. 

“Your content, our innovation, the winning combination!”

aboutHistorical Horse Racing

Pioneered by AmTote International Inc. and Oaklawn Park, a thoroughbred race track in Hot Springs, Arkansas, the first electronic casino style pari-mutuel historical horse racing games were designed to enhance the racing industry and generate new revenue streams for tracks, horsemen, and content providers. Since its inception in 2000, Historical Horse Racing has evolved into a multi-billion-dollar industry, with emerging technologies and resulting trends. PariMAX is the leading producer of these popular racing games.

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aboutParimax

PariMAXTM, an AmTote International Inc. innovation, is the premier historical racing system with over $4 Billion in handle generated for the horse racing industry. This proprietary, wholly pari-mutuel historical racing technology enables race tracks to monetize their content whilst attracting both traditional horse racing enthusiasts and the modern electronic gamers to the sport. Using only traditional pari-mutuel live racing rules, pools, and payouts, PariMAX can enter strict regulatory markets throughout North America and around the world.

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It's Patent Protected

Following strict guidelines, AmTote developed a unique formula for allowing players to make pari-mutuel wagers on previously-run, order-of-finish contests (PROOFCs). This proprietary solution follows the rules and regulations of live racing, making PariMAX appealing to regulators and operators alike.  As a result of these efforts, AmTote was awarded patent US 9.437,078 on September 6, 2016.

News

April 19, 2017

PariMAX Unveils its Company Website

PariMAX, a wholly owned subsidiary of The Stronach Group, announces its company website today. Along with the site, PariMAX has also launched new social media channels to connect with horse racing fans around the world and support the promotion of the industry. Read More

April 19, 2017

PariMAX Passes the $4 Billion Mark in Total Handle

AmTote's historical horse racing brand PariMAX, has surpassed the $4 billion-dollar mark in total dollars of handle wagered since the introduction of historical horse racing in January of 2000. Read More

April 12, 2017

The Stronach Group Purchases RaceTech

The Stronach Group has purchased the original historical racing company, RaceTech, which first offered its Instant Racing games in 2000 at Oaklawn Park. Read More

New To PariMAXTM

April 13, 2017

New Games are Available

The PariMAX team has added four new titles: Dancing Diamonds, Double Horseshoes, Street Cash, and Patriotic Payday.


April 13, 2017

We’ve Launched our Site

Thank you for visiting our new PariMAX website. You can now see an overview about Historical Horse Racing, PariMAX and our Patent. Check back soon for more updates regarding events and products.